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Bridging the Gap

  • Writer: Michael Bryan Pretal
    Michael Bryan Pretal
  • Jan 25, 2023
  • 2 min read

Updated: Feb 13, 2023

“Perhaps no invention of modern times has delivered so much while initially promising so little,” observes Guy Gugliotta.

In this digital age, the community is heaved with advanced and intricate technologies that challenge the power of radio broadcasting in delivering factual and relevant information to the public. This is when its significance becomes debatable. Despite its developed yet limited advancement, radio broadcasting is queried to be less critical in this modern epoch of technology. Thus, this concept is pointless since radio broadcasting comprises unique features that can reach distant and regressive areas.


In radio broadcasting, the content must be written concisely and conversationally. The structure of the report must be short and in an active voice. It does not demand extra clauses and phrases; the subject and verb must be close together. The news must be structured to accommodate the ears, as people have only one chance to hear what the broadcaster says. Importantly, it must consist of the 5W’s and 1H: Who, What, Where, When, Why, and How. It is an analysis method that supplies the fundamental characteristics of a news story. Thus, radio broadcasting is a simple yet informative scheme of news delivery.



During my childhood period, the community is something to be notably different from the stage we are in the present. There are no intelligent TVs, gadgets, or the web. Our source of information is merely a tiny electronic device with two antennas in its head. Its purpose is to deliver information about current events in our community and provide entertainment through entertaining content and infomercials. Retrospectively, radio broadcasting has been boundless in shaping the information era, specifically in journalism. It preserves the traditional method of communication yet impacts people in unconventional ways. From a broader perspective, radio broadcasting is deemed the most extraordinary form of news delivery contributing to the media world. In some regressive and far areas, radio broadcasting is their mere source of information; this is something that the World Wide Web needs to be more capable of. It supports marginalized people to become aware and knowledgeable of the current events happening in the periphery of their scope.


Comprehensively, radio broadcasting is continuing to bridge the large gap between remote and indigenous communities. Thus, it is something that we must continue to preserve and demonstrate to enrich the media field with an accessible and viable source that would impact the whole world effectively and efficiently.




 

Reference:

LaFrance, Adrienne. “Saving Historic Radio before It’s Too Late.” The Atlantic, 23 Mar. 2016, www.theatlantic.com/technology/archive/2016/03/broadcast-preservation/474879/. Accessed 11 Feb. 2023.

 
 
 

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